Social media can have many different forms, including web forums, weblogs, wikis, podcasts, graphics and video. Technologies come with picture-sharing, vlogs, email, blogs, wall-postings, instant messaging, music-sharing, crowdsourcing (crowd outsourcing), and voice over IP, to name a few.
Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Youmeo (social network aggregation), Lastfm (personal music), Second Life (virtual reality), Flickr (photo sharing), YouTube (social networking and video sharing), Twitter (social networking and microblogging) and other microblogs like Jaiku and Pownce.
What is Social Media Marketing?
Social Media Marketing is where you utilise social media networking and user-built content mediums to market a product, service or content. Social Media Marketing typically involves building and participating in a "conversation" with the target audience, as opposed to blatantly advertising to them.
Social Media Marketing also can integrate putting together and promoting viral content that is meant to be shared by users. Many advertisers are not comfortable with the less control over social media but once employed correctly, social networks can be extremely effective channels for building product evangelism, reputation management or corporate branding.
Why is it becoming tremendously popular?
I would say it is basically because it mirrors our true nature. We are gregarious by nature and for once we are able to utilize technology very easily to reach out and attach in new and fascinating ways. Social Media is still very new too, there are new frontiers popping up regularly and it's a bit like the early Net "gold rush" season in the 90s
Is every Social Media website for every entrepreneur?
Entrepreneurs might not think so, but it is. You do it naturally each day, Social Media over the internet is precisely the same thing practiced technologically.
How does a business owner determine which website is the best match for them?
Good question. Not all SM websites are equal. I always tell people to employ "classical marketing" and do not let the 'flashing lights' fool you. Check out the site, pay attention to the conversation. "Lurk" for a time. Ask a question, see what happens. Every single environment holds its own rules. Blunder in and begin shouting and you'll get flamed. Respect the environment's 'sub culture' and you'll do fine. An obvious example of this in action is an internet site that caters to "gamers" - you clearly understand that if you happen to be selling insurance you would have a tough time in that environment. Like I stated, think like a classical marketer.
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